Interactive Marketing Services
Interactive Home » Marketing Services » Search Engine Marketing (SEM)
Search Engine Marketing (SEM)
- Source, evaluate, negotiate, and implement paid and affiliate search campaigns
- Daily analysis and reporting of performance metrics and optimization of campaigns
- Develop, actively test, and analyze keywords, titles, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and hit targets
- Proactive in defining changes to SEM campaigns and following them through to their completion
- Communicate with search engines and media vendors, maintaining strong relationships, on ongoing Web-based campaigns providing updates and information
- Constantly reviewing the marketplace for new online distribution opportunities
