Interactive Marketing Services
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Analytics & Traffic Reporting management
- Experience with Omniture, WebTrends, Coremetrics & Google Analytics
- Ensure measurement best practices are conformed to across all measurement engagements
- Drive website measurement engagements for clients sites
- Oversee the development of website measurement plans and contribute to the definition of overall methods and metrics to clearly measure business objectives
- Develop optimization recommendation to improve site performance against business objectives
- Direct the analysis of website user behavior using quantitative and qualitative tools with the objective of providing direction to improve website performance against business or campaign objectives
