Case Studies: Promotional Marketing Agency Redesign

Business Goals:

Los Angeles-based Promotional Marketing Agency Kaioti Gear wanted a new look and feel for their site, add additional products to their catalog and integrate their Promotional Products Consultant association's idea feed.

Solution:

Design Concept
Kaioti specializes in corporate giftware and entertainment advertising so the look of their site is critical to the overall success and integrity of their brand. A professional look to their catalog and site navigation was the first point of the redesign, with the second emphasis being on portraying the high-level of clients they work for who they provide product and marketing collateral.

Data Integration
The third point of the redesign was to integrate their main professional association's feed which in effect creates a ecommerce and extended catalog for their clients to browse for product ideas. The Advertising Specialties Institute (ASI) Idea product feed, logomall.com does not show end pricing but the "distributor-safe" pricing so distributors can have their clients browse through products sure that the clients are seeing pricing they can use in their budgeting and have the margins built in for the distributor.

Promotional Marketing Agency Redesign
Homepage

Promotional Marketing Agency Redesign
Catalog page

Promotional Marketing Agency Redesign
ASI data feed